Your banner has the biggest visual impact on your page, and it’s a great opportunity to set the tone for what your Campaign is all about.
Choose a banner
We strongly recommend that you use one of your own images – it’s more personal and specific to your Campaign.
If you don’t have any suitable ones available, there are plenty of resources to get you started.
*Whether you use free or paid sources, make sure you’ve read and are abiding by the usage limitations.
- Look for images that are not too busy
- White space can help keep the focus clear
- Keep it positive and empowering
Resize your banner
Once you’ve got a good-looking image lined up, the next step is to size it for optimal use on the page. The most important thing to remember is the total width and height of the image (1680px by 420px).
Basic photo editing tools
- PicMonkey is a free online photo editing tool that is easy to use.
Free photo editing tools
- Canva helps you design and create banners for a variety of online platforms –just use their custom size tool and set your dimensions to the dimensions above.
- If you have a pre-designed Photoshop file you want to edit: PhotoPea is a free online tool to edit PSD files.
If you like, you can add text to your image in your photo editing program of choice. A compelling quote, mission statement, or other detail might help give more context to your Campaign, but is completely optional.
If you do include text on your image, just be sure that it is large enough to be readable, and that it stays within the “Content Safe Zone” as described in the image above. It’s also a good idea to keep text as short as possible.